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Sustainability
Small products still add up. Here is what we do about it, and what we are still working on.
Materials
Every Guardian is filled with recycled polyester fibre. The plush outer is a premium polyester chosen for durability as much as softness — a charm that survives years on a school bag is a better outcome than one that gets replaced.
Packaging
Blind bags are the format the product needs, so we focus on doing them responsibly: minimal packaging weight, no plastic windows, and recyclable outer cartons and display units. Retail displays are made from board rather than moulded plastic.
Making things properly
Faces are embroidered rather than printed and every clip is load-tested, because things that last are the point. We work with long-term manufacturing partners and audit for safety and working standards.
Still to do
We’re working towards recycled content in the plush outer and a take-back route for Guardians that have genuinely reached the end. We’ll update this page as that progresses rather than claim it early.
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